Social Media Marketing

Social Media Concept and Development for Working Capital at The Karma Network The Executive Producer, needed cost efficient and fast content for social media to promote Working Capital online. After recording the digital TV talk show, Working Capital, I positioned the guest in front of a backdrop. One camera with a ring light and close up on guest and the second camera for a behind the scenes shot. I asked quick questions for quick answers, to entertain, inspire and educate. The videos were edited for various social media platforms, evergreen and gained over 4K views collectively. Photo stills from the shoot were used to create memes, using guest quotes. An organized and strategically planned video shoot will generate multiple forms of content.

Concept | Director | Post Supervisor - Anthony R Phillips